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Employee Matters Article

   

Employee Matters

Updated: September 3rd, 2008 11:36 AM EDT

Developing Your Farm Team in the Construction Industry

Eric Herrenkohl

In major league baseball, if a player goes down the team calls up a replacement from one of their farm teams and the team rolls on.

Do you have a farm team for your business? I define a business farm team as a group of high-quality job candidates that you have interviewed who currently work for other companies or are between jobs and are interested in working for you. Hallmark Stone, a fabricator and installer of kitchen countertops in Fenton, MO requires all of its managers to have 1-2 prospective employees in their "farm system" at any one time. Managers are measured on their ability to keep this farm team filled with live prospective employees.

There are three major benefits to the farm-team approach to recruiting:

  1. Few executives and managers enjoy the recruiting and hiring process. By requiring managers to always be recruiting and interviewing, the company overcomes this resistance.
  2. When employees leave, the company always has job candidates to which it can turn. Many hiring mistakes happen because companies are desperate to fill a position and settle for the candidates they have rather than the candidates they need. The farm system approach helps to overcome this tendency toward panic hiring.
  3. Having a farm team of possible employees makes managers bolder in dealing with poor performance. Managers often put up with poor performance because they don't have anyone else to do the work. Building a farm team for your business gives your managers the confidence that they can fill a position when they need to fire someone.

Here are some steps to take to create a farm team for your company:

Interview all the time. Companies that are great at recruiting interview people all the time. They often say "we don't have an open position right now, but we are always looking for great people." When they find a strong candidate they either create a position for them or put them on their farm team in case something opens up.

Be recruiter-in-chief for your company. I once spoke for a professional association of engineers. There were 100 people in the room, and 90 of them were project managers and middle managers. One man stuck out in the crowd. The way he carried himself and the way other people spoke to him demonstrated that he was a senior executive. When I asked him why he attended these sessions, he replied "That's simple. At my company, I am the recruiter-in-chief." He recognized that taking a leadership role in this organization helped him to fill his farm-team with qualified candidates in his industry.

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